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Posts Tagged ‘Golf Courses’

Family Golf Resorts Fun for the Whole Family

Tuesday, March 8th, 2011

So you’re a golf aficionado, but for your spouse and kids golf is the addiction that keeps you out for long hours every weekend, so how can you wangle that golf vacation you’ve been dreaming of. Family Golf Resorts may well be the answer. Family Golf Resorts cater for fun times for the whole family.

Family tee times are a growing trend and Family golf resorts have various vacation packages that include golf for the whole family and it’s a great way to get the whole family involved in your passion – a family that plays together stays together!

Most of these resorts function pretty much like the all-inclusive resorts and take care of all your golfing needs from arranging for tee times to green fees to transportation from the resort to the golf links. Some offer free green fees while others give a 50% off.

These resorts are ultra kid friendly and provide several activities and facilities to keep the young ones happy. Most have golf clinics for children and who knows you just might have a young Tiger Woods in the making. Kids are generally offered free lessons and experience of playing on 18-hole championship golf courses.

Apart from golf, these resorts offer skating, trapeze, swimming, nature camps, gaming zones and various other activities. Family resorts may also provide crèche facility, nursery or nanny services.

Outings for the whole family, great golf facilities and various attractions and activities to satisfy the whole family’s interests, great dining facilities and spa facilities are just some of the things that make Family Golf Resorts fun for the whole family.

Golf Course Marketing

Thursday, November 11th, 2010

Unless you have been sleeping under a mossy rock for the last 5 years, the way business has been traditionally performed on all industries – GOLF included has changed significantly. Golf courses across North America are struggling, revenue is down and even closures are happening. It may seem harsh but it is more of an effect of ‘build it and they will come’ mentality vs. you better outstanding attractions, educating, long-term customers.

Having over 24 years of working in the golf industry from everything from the back shop, store, maintenance to marketing and sales. My partners have over 11 years of technology sales and marketing. So we know a little about what we are speaking of.

This year alone we have done over 160+ audits of golf courses, both private and public across North America. Listening to their pains and desires. So I speak with authority here, when I say we have our hands on the pulse of what is happening in the golf business.

You want proof! You can’t handle the proof (sorry for the bad movie pun). Check out these audit results from courses. Out of 171 courses – only one has made at least 100% of their money back from their marketing efforts. Also, 96% of the golf courses audited have a customer database of less than 2000 people. The average marketing spend is less than $30,000. Over 98% would love to know how to integrate the internet and its power into their marketing, but have no idea how to do it.

All that proof firmly tells us the lack of traffic, be it from traditional marketing sources to the new online resources is a huge hurdle these golf facilities face. They are so used to putting together a radio ad, TV ad, a magazine ad, or a website. These are all good in a sense, but they are stagnate brochures. Once you have done them you are done. It is hard to change. Implementing these old techniques with new mediums to inform and get your message and story out there, is where the business of golf is heading. Now these are traffic sources that every golf course needs to understand and implement.